Law No. 72 of 2020 on the Protection of Legitimate Competition introduced new legal and economic regulations within Kuwait’s legislative framework to govern the principles and foundations of fair competition. The primary objectives of the law are to create a stimulating environment for enterprises, enhance efficiency and competitiveness, protect consumer interests, and achieve sustainable development in the State of Kuwait. The law also aims to maintain a competitive market governed by market mechanisms in line with the principle of economic freedom, by prohibiting restrictive agreements and banning actions or conduct that lead to the abuse of a dominant position.